Endorsed by Earhart: How Amelia Financed Her Flying by Barbara H. Schultz ISBN: 978-0-9652181-3-9 Hard cover with dust jacket 9" x 12" 104 pages 210 images
Following her historic flight aboard the Friendship in 1928, Amelia Earhart became the most sought after celebrity to endorse products. She represented courage, independence, and the modern woman despite the fact that she simply crossed the ocean as a passenger. Her photogenic image and testimonials enhanced sales from automobiles to magazines to chocolate bars. In return, whether quid pro quo or cash payments, Amelia was able to finance her flying. This project documents the many endorsements Amelia made before her untimely death in 1937. The book also reflects the creativity of manufacturers during the 1930s to remain competitive - whether they built airplanes or published magazines.